About Restless Leg Brand Design

Over three months, I was tasked developing a brand name in the Non-Alcoholic Beverage category into a fully-fledged product and brand. The name that was given to me was The Restless Leg. Below includes Concept Creation, Logo Designs, Product Design and the Final Brand Guideline.

OuterWorld Brand Guideline

I found myself drawn to all three concepts initially, but ultimately decided on the Outerworld Psychedelic theme.

The playfulness and feeling of possibility resonated with me. The idea of the OuterWorld is intriguing, leaving someone curious about what lies beyond the door. It not only captivates the viewer but also encourages them to use their imagination to envision the experience of consuming Restless Leg.

The choice of vibrant colours and bold packaging design reflects the brand's identity and the Outerworld theme it embodies. The packaging features fun, eccentric patterns and colours of the OuterWorld, offering consumers an opportunity to explore boundless energy in a fun way.

The goal was to create packaging that stands out on store shelves, which led to the incorporation of holographic elements, striking typography, and vivid colours that exude the brand's energetic essence.

FULL BRAND GUIDELINE RESTLESS LEG PDF

Concept creation

The inspiration behind this campaign came from the desire to escape to a realm of joy and excitement. I aimed to make an energy drink capable of transporting you to a world where vibrant colours and lively patterns abound—a world you long to inhabit. Branded as Restless Leg, this energy drink promises to whisk you away to a parallel universe where you feel completely immersed and alive.
The next Idea was to make an energy drink based on the feeling of hockey. The Restless Leg would be branded as the ability to give you the energy to win. Hockey is more than a sport. It embodies a sensation. It's the excitement of scoring a goal, delivering a slapshot, winning an overtime victory, scoring in a shootout, feeling the impact of a hit, and craving the taste of victory. It's about stepping onto the ice, the sound of your blade slicing against the boards, the scream of the bench, and the fire you feel inside of you.
As I was thinking of potential brand directions, I found myself back to the atmosphere of Chateau De Villandry. It was a place where magic, mystery, and beauty came together. Drawing inspiration from this experience, I propose a brand campaign inspired by the essence of Chateau De Villandry—a realm adorned with vibrant flowers, majestic castles, and soft pastels.
The Chateau made me feel a wanderlust within me, incising me to explore every hidden path. The bottom right photo captures an endless pathway enveloped by towering castles, whimsical skies, and flowers. Within this garden, time seems to stand still—an idea symbolized by the inclusion of the stopclock and the image of a young girl immersed in a book in the forest. I incorporated elements like the fluttering butterfly and the playful rabbit. Together, they enhance the overall enchanting ambiance of the campaign.