The Kodak Moment

About Kodak

Kodak is a photography company that went bankrupt in 2012 due to not keeping up with competitors technological revolutions. The Film Manufacturing that made the company what it was, and the reluctancy to give up on film, didn’t allow Kodak to adjust to a more digital era.

objective

The objective is to bring back Kodak but, to keep the brand still representing the importance of film cameras. This campaign focuses on targeting Gen Z and Millennials by modernizing film cameras by giving them a digital platform which they can use with Kodak.

Insight

Find comfort in nostalgia to escape the loud distractions around you.

Gen Z is gravitating towards simpler, nostalgic times. There's an opportunity to revive old brands in a modern way that resonates with Gen Z, providing them an escape from the overwhelming pressure of social media apps.

Idea

The Kodak Moment

We aim to inspire people to seek out those precious 'Kodak Moments.' Understanding that they are not everyday occurrences, we encourage individuals to share just once a week. Each week, using various lenses from Kodak's cameras, you can capture your moment. This approach alleviates the daily posting pressure and focuses on cherishing the moments that truly count.

Kodak Moment Innovative App Launch

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OOH Billboard

There is an overwhelming saturation and pressure to inherent in social media. With the Kodak moment, you prioritize the significant instances. The campaign emphasizes tuning out the noise and concentrating on what truly counts—those crucial moments for you.