faceplant cannabis campaign
About FacePlant
FacePlant Is a cannabis brand created by a fellow classmate. FacePlant is dedicated to empowering people not by just cannabis but through education and a sense of belonging to promote wellness for its consumers.
They hold a strong passion for building connections and a community to promote inclusivity and give their consumers a community they can count on.
The Objective
The goal is to get more foot traffic into FacePlant storefronts targeting Canadian millennials or Gen Z. Generation Z shows a strong sense of community and social responsibility. So the goal is to create a campaign that focuses not only on cannabis BUT the community and education of FacePlant.
The Insight
A high doesn't have to be experienced alone.
Concept: The Strand that Stands with You.
A campaign devoted to promoting not only cannabis itself but also emphasizing the significance of cultivating a community around it.
FacePlant Community Event
A event made to educate, connect, and build a community for FacePlant. The event takes place where FacePlant Cannabis is grown, featuring educational sessions where consumers learned about the stems. There is also a customization station where attendees can sign each other's FacePlant products and contribute to the FacePlant community wall. #FacePlantFamily
OOH Advertisement
OOH Advertisement
The App
We created an App for PlantFace consumers where they can connect, educate and purchase PlantFace products.
This also includes an online community hub, the "Face Plant Social Lounge," where customers can connect, share, and engage with other users
We focus on Instagram to keep engagement with users high and frequent. Stories are also highly used by Gen Z and are easy to share on their own platform.