ABOUT POUMON NOIR
Poumon Noir is a cigerette brand created by another student in my class. The brand emerged from three French Canadian students who rejected smoking double standards. They created guilt-free unfiltered cigarettes, turning Poumon Noir into a symbol of rebellion and authenticity—a movement inspiring individuals to defy societal norms and live freely.
OBJECTIVE
For school, I was asked to create a campaign that would sell Poumon Noir cigarettes. My partner and I transformed the cigarette campaign from merely selling cigarettes to promoting Poumon Noir as a symbol of rebellion, encouraging people to define their own societal norms and live freely.
INSIGHT
Doing what you want shouldn’t feel like a guilty pleasure.
IDEA
F*CK IT YOU’RE GOING TO DIE ANYWAYS.
Unfiltered Rebellion Campaign
Unfiltered Rebellion Campaign
This campaign is centered around challenging societal norms and embracing personal freedom. Across all its manifestations, the campaign highlights not only cigarettes but also other activities that typically evoke feelings of guilt. This vending machine is entirely branded in Poumon Noir and stocked with items society often deems harmful and advises against consuming.
